New clues on contamination and perceived quality of second-hand products

Authors

DOI:

https://doi.org/10.22279/navus.2021.v11.p01-14.1529

Keywords:

Contamination perception. Perceived quality. Sustainable consumption. Used product. Consumer behavior.

Abstract

This study investigates if contamination perception of personal second-hand products by the previous owner can be used as a clue by consumers to evaluate its perceived quality. Data were collected through an electronic survey with 332 Brazilian consumers. Descriptive, correlational, one-way ANOVA and General Linear Model tests were performed to analyze the data. The findings confirm that contamination perception can alter the perceived quality of second-hand products and, therefore, be considered an extrinsic clue. However, this relation can be moderated by other factors such as socioeconomic condition, value consciousness and the source-subject of contamination. Although the purchasing of second-hand products is becoming more popular, few studies aim to understand how consumers evaluate the perceived quality of these items.

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Author Biographies

Júlio César da Costa Júnior, Universidade Federal de Pernambuco (UFPE)

Doutorando em Administração (UFPE). Mestre em Administração (UFPE). Bacharel em Administração (UPE).

Leandro da Silva Nascimento, Universidade Federal do Rio Grande do Sul (UFRGS)

Doutorando em Administração (UFRGS). Mestre em Administração (UFPE). Bacharel em Administração (UFPE).

Roberta Vanessa Aragão Félix da Silva, Universidade Federal de Pernambuco (UFPE)

Mestre em Administração (UFPE). 

Taciana de Barros Jerônimo, Universidade Federal de Pernambuco (UFPE)

Doutora em Engenharia de Produção (UFPE). Professora do Programa de Pós-graduação em Administração (UFPE).

Francisco Vicente Sales Melo, Universidade Federal do Ceará (UFC)

Doutor em Administração (UFPE). Professor da Escola de Administração (UFC). 

Marcos André Mendes Primo, Universidade Federal de Pernambuco (UFPE)

PhD em Gestão da Cadeia de Suprimentos (Arizona State University, EUA). Professor do Departamento de Ciências Administrativas (UFPE).

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2021-04-27

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