New clues on contamination and perceived quality of second-hand products
DOI:
https://doi.org/10.22279/navus.2021.v11.p01-14.1529Keywords:
Contamination perception. Perceived quality. Sustainable consumption. Used product. Consumer behavior.Abstract
This study investigates if contamination perception of personal second-hand products by the previous owner can be used as a clue by consumers to evaluate its perceived quality. Data were collected through an electronic survey with 332 Brazilian consumers. Descriptive, correlational, one-way ANOVA and General Linear Model tests were performed to analyze the data. The findings confirm that contamination perception can alter the perceived quality of second-hand products and, therefore, be considered an extrinsic clue. However, this relation can be moderated by other factors such as socioeconomic condition, value consciousness and the source-subject of contamination. Although the purchasing of second-hand products is becoming more popular, few studies aim to understand how consumers evaluate the perceived quality of these items.
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