Novas pistas sobre contaminação e qualidade percebida de produtos usados

Autores

DOI:

https://doi.org/10.22279/navus.2021.v11.p01-14.1529

Palavras-chave:

Contamination perception. Perceived quality. Sustainable consumption. Used product. Consumer behavior.

Resumo

Este estudo investiga se a percepção de contaminação de produtos pessoais de segunda mão, usados pelo proprietário anterior, pode ser usada como uma pista pelos consumidores na avaliação de sua qualidade percebida. Os dados foram coletados por meio de pesquisa eletrônica com 332 consumidores brasileiros. Testes descritivos, correlacionais, ANOVA e Modelo Linear Geral foram realizados para analisar os dados. Os resultados confirmam que a percepção de contaminação pode alterar a qualidade percebida de produtos usados e, portanto, ser considerada uma pista extrínseca. No entanto, essa relação pode ser moderada por outros fatores como condição socioeconômica, consciência de valor e o sujeito-fonte da contaminação. Embora a compra de produtos usados esteja se popularizando, poucos estudos buscam compreender como consumidores avaliam a qualidade percebida desses itens.

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Biografia do Autor

Júlio César da Costa Júnior, Universidade Federal de Pernambuco (UFPE)

Doutorando em Administração (UFPE). Mestre em Administração (UFPE). Bacharel em Administração (UPE).

Leandro da Silva Nascimento, Universidade Federal do Rio Grande do Sul (UFRGS)

Doutorando em Administração (UFRGS). Mestre em Administração (UFPE). Bacharel em Administração (UFPE).

Roberta Vanessa Aragão Félix da Silva, Universidade Federal de Pernambuco (UFPE)

Mestre em Administração (UFPE). 

Taciana de Barros Jerônimo, Universidade Federal de Pernambuco (UFPE)

Doutora em Engenharia de Produção (UFPE). Professora do Programa de Pós-graduação em Administração (UFPE).

Francisco Vicente Sales Melo, Universidade Federal do Ceará (UFC)

Doutor em Administração (UFPE). Professor da Escola de Administração (UFC). 

Marcos André Mendes Primo, Universidade Federal de Pernambuco (UFPE)

PhD em Gestão da Cadeia de Suprimentos (Arizona State University, EUA). Professor do Departamento de Ciências Administrativas (UFPE).

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Publicado

2021-04-27

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