Portfolio management project as support for decision making in initiatives of investment by corporate venture capital

Authors

  • Alexander Prado Lara Universidade Federal de Santa Catarina - UFSC
  • Mônica Ramos Carneiro Universidade Federal de Santa Catarina - UFSC
  • Gertrudes Dandolini Universidade Federal de Santa Catarina - UFSC
  • João Arthur de Souza Universidade Federal de Santa Catarina - UFSC

Keywords:

Corporate venture capital. Project portfolio management. Innovation. Corporate venturing.

Abstract

This paper presents a study about the implementation of the Portfolio Management Project approach to support the selection process of starups to be invested in the context of Corporate Venture Capital (CVC), by a large company in the software industry. The research was guided by Action Research methodology. The study is based on the literature that suggests the Portfolio Management Project approach to be the appropriate guide line in the process of analysis and targeting of startups for investments by CVC. And, in spite of being based on only one case, and in the initial phase of the portfolio creation, the study can help researchers and consultants dedicated to issues related CVC on the challenge of managing investment portfolios.

Downloads

Download data is not yet available.

Author Biographies

Alexander Prado Lara, Universidade Federal de Santa Catarina - UFSC

Pesquisador do Departamento de Engenharia e Gestão do Conhecimento

Mônica Ramos Carneiro, Universidade Federal de Santa Catarina - UFSC

Pesquisadora - Departamento de Engenharia e Gestão do Conhecimento

Gertrudes Dandolini, Universidade Federal de Santa Catarina - UFSC

Professora do Departamento de Engenharia e Gestão do Conheicmento

João Arthur de Souza, Universidade Federal de Santa Catarina - UFSC

Professor do Departamento de Engenharia e Gestão do Conhecimento

References

ALLMAN, A. R.; CAN, W.; YOU, S. Spotlight on Innovation For the 21st Century. Harvard Business Review, v. 86, n. 5, p. 66-76, 2012.

ANTHONY, Scott. The New Corporate Garage. Harvard Business Review, v. 90, n. 9, p. 45-53, 2012.

ARRUDA, Carlos et al. Towards an understanding of corporate venturing practices in Brazil. Venture Capital: An International Journal of Entrepreneurial Finance, v. 15, n. 2, p. 135-149, 2013.

CHAO, R. O.; KAVADIAS, S. A Theoretical Framework for Managing the New Product Development Portfolio: When and How to Use Strategic Buckets. Management Science, v. 54, n. 5, p. 907–921, 2008.

CHESBROUGH, H. W. Making sense of corporate venture capital. Harvard Business Review, v. 80, n. 3, p. 90-99, 2002.

COOPER, R. G.; EDGETT, S. J.; KLEINSCHMIDT, E.J. New Problems, New Solutions: Making Portfolio Management More Effective. Research Technology Management, v. 43, n. 2, p. 18-33, 2000.

COOPER, R. G., EDGETT, S. J.; KLEINSCHMIDT, E. J. Portfólio management for new products. New York: Perseus Books, 2001.

COOPER, R. G.; EDGETT, S.J. Portfólio management for new products: picking the winners. Working Paper n.11. Product Development Institute. (online), 2006. Disponível em: <http://www.stage-gate.net/downloads/working_papers/wp_11.pdf>. Acesso em: 26 nov. 2014.

COUGHLAN, P.; COGHLAN, D. Action Research for Operations Management. International Journal of Operations and Production Management, v. 22, n. 2, p. 220-240, 2002.

GASSMANN, O.; BECKER, B. Towards a Resource-Based View of Corporate Incubators. International Journal of Innovation Management, v. 10, n. 1, p. 19-45, 2006.

HISRICH, R. D.; PETERS, M. P. Establishing a new business venture unit within a firm. Journal of Business Venturing, v. 1, n. 3, p. 307-322, 1986.

IRELAND, R. D.; COVIN, J. G.; KURATKO, D. F. Conceptualizing Corporate Entrepreneurship Strategy. Entrepreneurship Theory and Practice, v. 33, n. 1, p. 19-46,

KURATKO, D. F.; COVIN, J. G.; GARRETT, R. P. Corporate entrepreneurship & innovation. Mason, OH: Cengage/South-Western Publishers, 2008.

KURATKO, D. F.; COVIN, J. G.; GARRETT R. P. Corporate Venturing: Insights from actual performance. Business Horizons, v. 52, n. 5, p. 459-467, 2009.

LARA, Alexander P. ; CHENG, L. C. . A proposal for the management of software products aiming at the elaboration of innovation-based competitive strategies. Product (IGDP), v. 7, p. 91-101, 2009.

MANDEL, Michael. Scale and Innovation in Today’s Economy. [2011]. Disponível em: <http://progressivepolicy.org/wp-content/uploads/2011/12/12.2011-Mandel_Scale-and-Innovation-in-Todays-Economy.pdf >. Acesso em: 11 ago. 2016.

MCGRATH, Michael E. Product Strategy for high technology companies. 2. ed. Columbus: McGraw-Hill, 2000.

MORRIS, M.; KURATKO, D.F.; COVIN, J. G. Corporate Entrepreneurship & Innovation: Entrepreneurial Development within Organizations. Mason-Ohio: South-Western Cengage Learning, 2008.

POZIN, Ilya. 3 Things to Know About Corporate Venture Capital. [2014]. Disponível em < http://www.inc.com/ilya-pozin/3-things-to-know-corporate-venture-capital.html >. Acesso em: 09 mar. 2016

QUITTNER, Jeremy. What's Really Driving the Boom in Corporate VC Firms. [2014]. Disponível em < http://www.inc.com/jeremy-quittner/corporate-venture-capital-drives-innovation-for-big-companies.html >. Acesso em: 09 mar. 2016.

SATHE, Vijay. Corporate Entrepreneurship: Top Managers and New Business Creation. Cambridge: Cambridge University Press, 2003.

THIOLLENT, M. Metodologia da Pesquisa-Ação. São Paulo: Cortez, 1996.

URHAHN, C.; SPIETH, P. Governing the Portfolio Management Process for Product Innovation—A Quantitative Analysis on the Relationship Between Portfolio Management Governance, Portfolio Innovativeness, and Firm Performance. IEEE Transactions on Engineering Management, v. 61, n. 3, p. 522–533, 2014.

VÄHÄNIITTY, J.; RAUTIAINEN, K. Towards an Approach for Development Portfólio Management in Small Product-Oriented Software Companies. In: Hawaii International Conference on System Sciences, 38., 2005. Proceedings… Big Island: HI USA, 2005. p. 01-10.

Published

2016-10-20

Issue

Section

Articles