Pursuing effectiveness in public administration: a proposal for a method to design and implement public services in the city of Florianópolis.

Authors

  • Grazielli Faria Zimmer Santos Universidade do Estado de Santa Catarina
  • Micheline Gaia Hoffmann Universidade do Estado de Santa Catarina

DOI:

https://doi.org/10.22279/navus.2016.v6n1.p88-105.349

Keywords:

Effectiveness. New Public Service. Service Design. Public Projects. Life in Traffic Project.

Abstract

The approach of the New Public Service and, more recently, the New Public Governance, draw attention to the importance of the effectiveness of services, emphasizing the focus on citizen and the co-production of public goods as means to achieving it. However, the proposition of effective public services has been a challenge for many organizations and levels of government. The study context, in Florianópolis, is the “Life in Traffic Project”, linked to Road Safety in 10 Countries Project, conducted by an international consortium of partners. The study was characterized as Action Research. It made use of data collection, documentary survey, participant observation and daily action research. The result is the proposal of a methodology that aims to support the process of design and implementation of more effective municipal services with intense involvement of stakeholders. Validated in the field and described in detail in the article, the methodology consists of six steps: Problem Delimitation and Understanding; Solution Prospection, Generation and Filtering; Prototype Preparation; Design and Implementation of the Project; Monitoring and Evaluation; and Redesign. Besides the impact generated in the local results of the project, it is expected that it can be adopted in other departments of the Florianópolis City Hall and in other municipalities participating in the Life in Traffic Project. In addition, the research seeks to contribute to the theoretical advance of a field  that combines  foundations of the New Public Service, Service Design and Project Management.

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Published

2015-12-19

Issue

Section

Articles