Archetypal images in people management

Authors

  • Thiago Reginaldo Universidade do Estado de Santa Catarina
  • Jaqueline de Souza Tartari Universidade Federal de Santa Catarina
  • Wescley José Lira Universidade Federal de Santa Catarina

DOI:

https://doi.org/10.22279/navus.2016.v6n1.p06-16.299

Keywords:

Archetypes. Archetypal images. People management.

Abstract

Understanding how people relate and what motivates them is a big difference in any organization of knowledge. Jung studied the human mind and the relationship between the conscious and subconscious, having formulated the theory of archetypes. From these studies on the human personality, other researchers felt the need to create archetypal images that represent and appraise the predominant features of human psychological types (Mark and Person) and organizational (Handy). This article aims to clarify the archetypal human and organizational profiles through a quantitative research with post graduate students (Masters / PhD). This study was conducted during the Human Development course at the Federal University of Santa Catarina (UFSC) and questionnaires were used to identify the profile of the 24 students participants to identify their individual archetypal images and their levels of satisfaction with the position they currently occupy in the organization which they belong to. The results showed that the subjects  have all the archetypal images with emphasis on the Explorer and Creator. They aim at having  an Athena company where the individuals are valued within the team they work  and the rewards are shared. However, they  perceive their companies according to the Apollo profile with  rules, standards and logical procedures. By understanding these issues, organizations can use the archetypal images in people management to motivate employees.

Downloads

Download data is not yet available.

Author Biographies

Thiago Reginaldo, Universidade do Estado de Santa Catarina

Doutorando em Educação - PPGE/UDESC

Jaqueline de Souza Tartari, Universidade Federal de Santa Catarina

Mestranda do Programa de Pós-Graduação em Engenharia e Gestão do Conhecimento - PPGEGC/UFSC

Wescley José Lira, Universidade Federal de Santa Catarina

Mestrando do Programa de Pós-Graduação em Engenharia e Gestão do Conhecimento - PPGEGC/UFSC

Published

2015-12-19

Issue

Section

Articles