Aceitação do AVA por docentes de instituições de ensino superior públicas e privadas do Rio Grande do Sul: uma abordagem pelo modelo TAM

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DOI:

https://doi.org/10.22279/navus.v18.2079

Abstract

Digital technologies are increasingly becoming part of the educational context. In this context, this study aims to compare the acceptance of technology between the public and private sectors in the use of Virtual Learning Environments (VLE), from the perspective of teachers of Business Administration courses at different institutions in Rio Grande do Sul (RS). The investigation was conducted in light of the Technology Acceptance Model (TAM) developed by Davis (1989), focusing on the dimensions : Perceived Usefulness (UP), Ease of Use (FU), Attitude Towards Technology (ART) and Behavioral Intention (BI), as well as five additional variables frequently mentioned in the literature, as suggested by Abdullah and Ward (2016). This is an exploratory-descriptive study carried out using a survey. The questionnaire, mostly composed of objective questions, included two subjective questions. The sample consisted of 118 teachers from 26 higher education institutions in Rio Grande do Sul. The data was analyzed using SPSS and Microsoft Excel software. The results indicate that in terms of self-efficacy, subjective norms, perceived satisfaction, anxiety, experience, perceived ease and attitude towards using the VLE, teachers from private institutions showed slightly higher results than those from public institutions.

Keywords: Acceptance. TAM model. Public and private institutions. Business Administration teachers. VLE.

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Author Biographies

Darel Chris Daudet Mavoungou, Universidade Federal Rio Grande (FURG)

Mestre em Administração. Universidade Federal do Rio Grande (FURG) – Brasil.

Pietro Cunha Dolci, Universidade de Santa Cruz do Sul (UNISC)

Doutor em Administração. Universidade de Santa Cruz do Sul (UNISC).

Guilherme Lerch Lunardi, Universidade Federal do Rio Grande (FURG)

Doutor em Administração. Universidade Federal do Rio Grande (FURG).

Lucas Santos Cerqueira, Universidade Federal do Recôncavo da Bahia (UFRB)

Doutor em Desenvolvimento Regional e Urbano. Universidade Federal do Recôncavo da Bahia (UFRB) / Universidade Federal do Rio Grande (FURG).

Published

2026-09-21

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Section

Articles