Aprimorando a comunicação com o cliente interno por meio da IA: o caso de uma instituição de ensino

Authors

DOI:

https://doi.org/10.22279/navus.v15.1966

Abstract

This study aimed to improve internal communication processes in a sponsor of educational institutions, the Beta institution. It was verified through the diagnosis carried out that the benefits area team was spending a lot of time responding to employee queries, through various channels, failing to focus on strategic projects and, due to work overload, potentially making errors. . Through the implementation of a chatbot, the aim was to provide Beta institution employees with a self-service mechanism that was sufficient to meet most of the demands that previously required the intervention of someone from the benefits team. The pilot project implemented showed a high level of internal customer satisfaction and potential for improving the organization of employees' time in the area, proving to be a scalable and replicable solution in other contexts.

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Author Biographies

  • Katia Vicentini Silva, Universidade Presbiteriana Mackenzie (UPM)

    Mestre em Administração do Desenvolvimento de Negócios pela Universidade Presbiteriana Mackenzie.

  • Sergio Silva Dantas, Universidade Presbiteriana Mackenzie (UPM)

    Doutor em Psicologia Social. Universidade Presbiteriana Mackenzie (UPM).

Published

2024-12-19

Issue

Section

Dossiê temático: A inteligência artificial e a gestão organizacional