Compreendendo o Consumo Sustentável: Consciência do Consumidor, Fontes de Informação e Partes Interessadas
|
Leila Dal Mo=
ro |
=
Doutorado
em Engenharia Civil e Ambiental. Atitus Educa=
ção, Escola
de Negócios e Tecnologia. Brasil. leila.moro@atitus.edu.br |
|
Yasmin Gomes=
Casagranda |
Doutorado em Administração.
Universidade Federal do Mato Grosso do Sul. Brasil. yasmin.casagranda@ufms.br |
|
Janaína Macke |
Doutorado em Administração.
Universidade de Caxias do Sul. Brasil. jmacke@ucs.br=
|
|
Jandir Pauli=
|
Doutorado em Sociologia. Atitus Educação, Escola de Negócios e Tecnologia. B=
rasil.
jandir.pauli@atitus.edu.br |
|
Daniela Medeiros https://orcid.org/0009-0007-4326-7919 |
Mestranda em Administração. |
|
Alcindo Neckel |
Doutorado em Geografia. Atitus Educação, Escola Politécnica. Brasil. alcindo.neckel@atitus.edu.br |
|
Giana Mores |
Doutorado em Agronegócios. |
ABSTRACT
This study explores
differences in citizens' perceptions of responsible consumption, sources of
information about sustainable practices, and the agents responsible for
sustainability initiatives. It assesses the level of awareness regarding the
Sustainable Development Goals (SDGs). The data collection instrument garner=
ed
312 valid responses, which were analyzed using descriptive statistics and
variance analysis. Individuals with lower knowledge of the SDGs showed lower
agreement with the statement that the media provides reliable information on
sustainability. However, external factors such as institutional trust levels
and pre-existing biases in information-seeking behavior may influence this =
relationship.
However, individuals exposed to sustainability information through the medi=
a do
not necessarily develop a deep understanding of the SDGs. This study highli=
ghts
the need for more effective integration of sustainability discussions within
organizations, considering the growing importance of this issue.
Keywords: Sustainability management. Brazilian consumers.
Sustainable production and consumption. Sustainable Development Goals.
RESUMO
Este estudo explora as diferenças nas percepções dos cidadãos sobre=
o
consumo consciente, as fontes de informação sobre práticas sustentáveis e os
agentes responsáveis pelas iniciativas de sustentabilidade. Também avalia o
nível de conhecimento sobre os Objetivos de Desenvolvimento Sustentável (OD=
S).
O instrumento de coleta de dados gerou 312 respostas válidas, analisadas por
meio de estatística descritiva e análise de variância. Os resultados indicam
que indivíduos com maior conhecimento sobre os ODS tendem a exigir informaç=
ões
mais detalhadas nos rótulos e embalagens dos produtos e reconhecem a
responsabilidade individual como aspecto importante para a promoção de prát=
icas
sustentáveis. Por outro lado, aqueles que recebem informações qualificadas
sobre sustentabilidade por meio da mídia nem sempre demonstram um profundo
entendimento sobre os ODS. Este estudo ressalta a necessidade de integrar as
discussões sobre sustentabilidade de forma mais efetiva nas organizações, d=
ada
a crescente relevância do tema.
Palavras-chave: Gestão da sustentabilidade. Consumidores brasileiros. Produção e cons=
umo
sustentáveis. Objetivos de Desenvolvimento Sustentável.
Recebido em 13 /08/2024. Aprovado em 01/04/2025. Avaliado pelo sistema double blind peer review. Pu= blicado conforme normas da APA.
https://doi.org/10.22279/navus.v16.1987
1 I=
NTRODUCTION
Consumption is fundamental=
to
human existence, encompassing basic needs such as water, energy, food,
clothing, shelter, and leisure. However, consumerism—characterized by exces=
sive
consumption driven by symbolic motivations rather than just utilitarian
ones—has its roots in economic and social transformations. As analyzed by
Bauman (2007), the logic of modern capitalism fosters a system where
consumption satisfies needs and defines identities and social positions. Th=
is
phenomenon has been amplified by the advancement of marketing and advertisi=
ng
strategies, which promote the constant replacement of products and perceived
obsolescence, creating a continuous cycle of desire and disposal (Ewen, 197=
6).
In addition to economic
forces, cultural and psychological factors play a role in the spread of
consumerism. As argued by Rocha (1985), advertising operates as a symbolic
narrative that assigns values and meanings to consumer goods, persuading
individuals to see products as extensions of their identity and social stat=
us.
Baudrillard (1970) reinforces this idea by suggesting that, in contemporary
society, objects are consumed not only for their utility but also for what =
they
represent within a system of signs and social distinctions. The relentless
pursuit of novelties and prestige symbols drives the economy but also has
significant environmental and social consequences There are theoretical and practical gaps in responsible
production and consumption. Thus, this research addresses the following
questions: How do citizens perceive responsible consumption, their main sou=
rces
of information about sustainable practices, and which entities and social
actors are responsible for driving sustainability? The aim is to contribute=
to
a better understanding of the challenges and opportunities in promoting
responsible consumption and supporting public policies and strategies that
encourage sustainable practices in society.
For future generations,
leaders, and change agents, sustainability is a multifaceted challenge that
demands innovative solutions and collaborative efforts to preserve our plan=
et’s
health. Spreading knowledge and raising awareness among stakeholders is
essential. Society's conduct and behavior will determine the effectiveness =
of
sustainability and deepen the understanding of its fundamental principles (=
Pizzutilo and Venezia, 2021).
Achieving the balance betw=
een
the pillars of sustainability directs our efforts and foresees transformati=
ve
changes within current social structures. This balance should be viewed as =
an
indicator of wealth and inclusive and sustained growth (Bonnedahl
et al., 2022). Economic activities have driven transformations, promoting
rampant consumption and increasing waste. Securing raw materials such as
energy, food, and water is essential. Sustainable habits can improve the
quality of life when information is accessible to all. Habits, practices, a=
nd
actions can transform sustainable behaviors into routines that benefit the
planet (Roos, 2015).
Human needs have increasin=
gly
relied on producing unnecessary goods, leading to the harmful appropriation=
and
use of resources. To address the management of natural resources, new legal
arrangements are needed. This includes measures for energy efficiency,
increased flexibility and resilience, and encouraging the participation of =
all
citizens, particularly in operations benefiting low-income communities (Cun=
ha
et al., 2021). Furthermore, promoting urban cycling and other mobility
solutions can foster sustainable transportation among citizens (Jordi-Sánch=
ez,
2018).
Companies play an important
role in sustainability by providing information about products with eco-lab=
els
and appealing to consumers' emotions (Turunen and Halme, 2021). Raising awa=
reness
about sustainability requires support from external actors. These actors' r=
ole
in improving knowledge dissemination is well-recognized in academia (Pizzutilo and Venezia, 2021). Understanding and lever=
aging
consumer emotions can influence sustainable behavior changes (Brosch and St=
eg,
2021).
Technological innovation i=
s a
key factor that promotes sustainable urban interventions by linking knowled=
ge,
power, and productivity. Developing a more sustainable consciousness is rel=
ated
to urban growth, social relations, and technological progress (Bibri and Krogstie, 2016)=
. In
addition, social innovation is essential. It involves changes in behavior,
norms, values, efforts, and outcomes, often initiated by collaborative acti=
ons
to face local challenges (Jungsberg et al., 2021).
In this context, the resea=
rch
is justified by identifying the factors for society that influence
decision-making supporting local and global sustainability. Transdisciplina=
ry
scientific research on sustainability aims to generate knowledge through sc=
ience-practice
interactions. This research involves complexities with multiple actors,
requiring the integration of diverse expertise to understand the problems
comprehensively and find solutions (Karrasch et al., 2022). It also assesses
the level of knowledge about the Sustainable Development Goals (SDGs).
2 THEORET=
ICAL BACKGROUND
=
=
2.1 Consumerism and its Causes
=
Modern consumerism is rooted=
in the
economic and social transformations throughout the 20th and 21st centuries.
According to Baudrillard (1970), consumption is not limited to satisfying b=
asic
needs but has become a system of meaning where individuals acquire goods to
express status and social identity. This logic was intensified with the ris=
e of
consumer society, in which products are consumed not for their utility but =
for
what they symbolically represent.
Bauman (2007) argues that ep=
hemerality
and disposability have become central to the consumption experience in liqu=
id
modernity. People are encouraged to constantly seek new goods because plann=
ed
and perceived obsolescence drives the economy by stimulating frequent
purchases. Ewen (1976) complements this view by analyzing the role of
advertising in creating artificial needs, emphasizing that modern marketing
builds desires and promotes consumerism as an essential lifestyle.
In addition to corporate str=
ategies,
cultural and psychological factors contribute to excessive consumerism. Roc=
ha
(1985) highlights that advertising uses symbolic narratives to transform go=
ods
into promises of happiness and personal fulfillment, reinforcing the illusi=
on
that consumption is a means of social ascension and belonging. In this way,
consumerism becomes a social and behavioral phenomenon sustained by values =
of
status and recognition.
The impact of consumerism go=
es
beyond the individual, directly affecting global sustainability. According =
to
Klein (2000), the advancement of large corporations and brand culture has
intensified the exploitation of natural resources and rampant production,
creating an unsustainable economic model based on accelerated extraction,
production, and disposal. This dynamic compromises both the environment and
working conditions in global production chains.
2.2 Perception of Sustainability and Responsible
Consumption
While the perception of sustainability and impleme=
nting
practices by businesses, schools, universities, and civil society is crucia=
l,
individuals must recognize their role in daily life. Individual actions can
evolve into organizational initiatives through collective efforts (Thoradeniya et al., 2021).
Since the 1990s, UNESCO has promoted education for sustainability to
assist in critical decision-making, foster responsible awareness, and encou=
rage
the adoption of responsible attitudes and behaviors. Society must adapt to =
new
ways of thinking and acting, developing skills and attitudes. Additionally,=
the
perspectives of current students, who will become prominent influencers in =
the
future, are vital. However, their behaviors and attitudes remain moderate
(Aleixo et al., 2021).
Behavioral research traditionally focuses on perceptions of risk,
beliefs, values, attitudes, and consumer perceptions. Communication strateg=
ies
aim to stimulate behavior changes in the population by highlighting problem=
s,
offering solutions to mitigate them, showcasing individual benefits through
sustainable actions, and presenting options that promote sustainable choices
(Brosch & Steg, 2021).
With the increasing demand for natural resources and the expansion of
environmental degradation, the population must adopt disciplined behavior f=
or
more sustainable consumption. A European study indicates that sustainable
consumption behavior is associated with ecological concerns influenced by
increased knowledge and perceptions of environmental risks (Saari, 2021).
Behavioral approaches to promoting sustainable activities focus on
cognitive processes, but emotions play a significant role and require furth=
er
exploration. Affective reactions are essential for sustainable behavior cha=
nge
and present substantial opportunities (Brosch & Steg, 2021). Consumers =
are
becoming more aware of the need to change habits and adopt sustainable
practices, and businesses recognize the impact of sustainability on their
competitive positions(Turunen & Halme, 2021)=
.
2.3 Sustainable Actions and Conduct
It is=
essential
to consider that involving society in various ways is a common practice in =
the
social sciences. This approach facilitates discussions about problems, role=
s,
and actors' positions while emphasizing the recognition of different voices=
and
values in decision-making. Moreover, easily accessible information can help
consumers purchase sustainable products and services and encourage
organizations to communicate effectively (Turunen & Halme, 2021).
Despite widespread awarene=
ss
that waste pollutes water, air, and soil, leading to extinctions, loss of
biodiversity, and greenhouse gas emissions that cause extreme weather event=
s,
few concrete actions are taken to translate this knowledge into sustainable
initiatives. Research investigates decision-making processes to develop
informational tools and intervention strategies to promote behavioral chang=
es
(Brosch & Steg, 2021).
In addition to the growing
demand for sustainability information, progress is being made in raising
consumer awareness, which needs to be translated into action. Some
investigations suggest two approaches to influence consumption decisions ba=
sed
on sustainability knowledge. First, providing more information and knowledg=
e on
the topic can trigger cognitive responses in consumers and later appeal to
emotions, which can activate affective components for sustainable behaviors
(Turunen & Halme, 2021). Sustainability labels provide reliable
information, while unregulated communication advances environmental
advertising, appealing to consumers' emotional sides (Turunen & Halme,
2021).
The need to share informat=
ion
and integrate knowledge is growing and can generate benefits in managing hu=
man
and social capital. When information sharing occurs through personal contac=
ts,
it fosters a sense of reciprocity through interactions. Coordinating polici=
es
and programs and creating a collaborative culture are essential. For this
reason, the Sustainable Development Goals (SDGs) should assist humanity in
transitioning to sustainability, reducing environmental impact, and promoti=
ng
diverse life on the planet (Bonnedahl et al., 2=
022).
3 METHOD
This study employs a quantitative research design incorporating descrip=
tive
and inferential analysis (ANOVA) to examine Brazilian consumers' perception=
s of
the Sustainable Development Goals (SDGs). The data collection instrument,
adapted from Akatu (2021), follows a theoretical
framework designed to assess sustainability awareness. The questionnaire us=
ed
Likert-scale and multiple-choice questions to capture respondents' knowledge
and behaviors regarding sustainability practices.
Data were collected using stratified random sampling to ensure a diverse
representation of Brazilian consumers across various socio-economic backgro=
unds
and geographic regions. This approach was intended to reduce sampling bias =
and
improve the generalizability of the findings. The final sample included 312
respondents.
The survey was administered online via digital platforms to facilitate
broad accessibility. Before its launch, a pilot test with 30 participants w=
as
conducted to refine the questionnaire based on preliminary feedback.
Adjustments were made to improve the clarity of the questions and response
scales to ensure they accurately measured SDG awareness.
To assess the instrument's reliability, Cronbach’s alpha was calculated=
at
0.95, indicating a high level of internal consistency among the items. The
margin of error was estimated at 5.55%, which is within an acceptable range=
for
statistical analysis in social science research.
Although preliminary analysis suggested some deviations from normality,
ANOVA was applied, assuming it remains robust in large samples. However, no
homogeneity of variance test (e.g., Levene’s test) was performed, which sho=
uld
be considered a study limitation.
The predictor variable in this study was respondents' self-reported
knowledge of the SDGs, measured on a five-point scale ranging from 1 ("=
;I
do not know") to 5 ("I know very well"). The impact of each
variable was analyzed, and the effect size (ω²) was reported to provid=
e a
more comprehensive understanding of how SDG awareness influences sustainable
behaviors among Brazilian consumers.
4 RESULTS AND
DISCUSSIONS
The descriptive statistical method was applied to generate Table 1, whi=
ch
includes data on the mean, median, standard deviation, minimum and maximum
values, skewness, and kurtosis. The data indicate that responses were
concentrated around the mean age, with marital status predominantly falling
into the single or married.
Table 1Descriptive statistics of profile variables and
participation in sustainability promotion actions
|
|
Mean |
Median |
SD |
Minimum |
Maximum |
Skewness |
Kurtosis |
|
1- Age |
33.359 |
32,00 |
12.332 |
15 |
74 |
0,599 |
0,00104 |
|
2- Marital status |
1.532 |
1,00 |
0,636 |
1 |
4 |
1.013 |
0,99379 |
|
3- Gender |
0,369 |
0,00 |
0,483 |
0 |
1 |
0,547 |
-171.133 |
|
4- Have you
participated in any awareness campaigns for sustainable actions in your
municipality |
0,369 |
0,00 |
0,483 |
0 |
1 |
0,547 |
-171.133 |
The variable assessing
participation in sustainability initiatives had a mean higher than its medi=
an,
suggesting positive skewness. These results indicate that the responses were
concentrated at the lowest level, with many individuals not participating in
these actions.
The ANOVA results suggest a
potential relationship between knowledge of the SDGs and the perception of
individual responsibility for sustainable actions (p =3D 0.046). However,
although statistically significant, the effect size (ω²) should be
evaluated to determine its practical significance (Table 2).<=
span
style=3D'mso-bookmark:_Hlk4746433'>
Table 2
ANOVA results=
|
Sum
of squares |
df |
Mean square |
F |
P |
|
|
1) Small and medium-sized
enterprises and large companies should be concerned with sustainability
actions. |
5.30 |
4 |
1.324 |
1,49 |
0,204 |
|
2) It is preferable to choose a job at a company that implements
sustainable actions, even if the salary is lower. |
5.34 |
4 |
1.334 |
1,51 |
0,201 |
|
3) Seasonal fruits and
vegetables are, in most cases, healthier for you and the environment beca=
use
they require less use of pesticides and fertilizers. |
3,72 |
4 |
0,930 |
1,05 |
0,382 |
|
4) Having things at home =
but
not using them wastes natural resources such as water, energy, and raw
materials used in manufacturing. |
5,51 |
4 |
1.379 |
1,56 |
0,187 |
|
5) I prefer to buy cheap
products that are easy to replace when they break or become obsolete rath=
er
than more expensive products that last longer and can be upgraded or
repaired. |
7,47 |
4 |
1.868 |
2.11 |
0,080 |
|
6) Labels and packaging
should provide more detailed information about products, such as composit=
ion,
origin, usage, disposal instructions, and even details about the companies
that manufacture them. |
8.23 |
3 |
2.744 |
3.10 |
0,028 |
|
7) Knowing what we consume
and how it affects the environment and society
allows us to make better purchasing choices. |
3,61 |
3 |
1.204 |
1,36 |
0,256 |
|
8) When I choose products
produced closer to where I am, I help reduce the release of gases that
pollute the environment and harm my health. |
3,99 |
4 |
0,998 |
1.13 |
0,345 |
|
9) T=
he
most reliable information about the development of sustainable actions is
obtained on the internet. |
6.45 |
4 |
1.612 |
1,82 |
0,126 |
|
10) T=
he
most reliable information about the development of sustainable actions is
obtained from the media. |
12,85 |
4 |
3.212 |
3,63 |
0,007 |
|
11) T=
he
most reliable information about the development of sustainable actions is
obtained from friends. |
4.41 |
4 |
1.102 |
1.24 |
0,293 |
|
12) S=
chools
have the most significant responsibility for implementing sustainable
actions. |
4.26 |
4 |
1.064 |
1.20 |
0,311 |
|
13) T=
he
media has the most significant responsibility for implementing sustainable
actions. |
3,76 |
4 |
0,940 |
1.06 |
0,377 |
|
14) F=
ederal
government ministries have the greatest responsibility for implementing
sustainable actions. |
5.21 |
3 |
1.736 |
1,96 |
0,121 |
|
15) M=
unicipal
governments have the greatest responsibility for implementing sustainable
actions. |
3.31 |
3 |
1.103 |
1.24 |
0,294 |
|
16) H=
igher
education institutions have the greatest responsibility for implementing
sustainable actions. |
5,99 |
4 |
1.497 |
1,69 |
0,153 |
|
17) I
have the greatest responsibility for implementing sustainable actions.=
|
7.18 |
3 |
2.395 |
2,70 |
0,046 |
There is=
a
relationship between the respondents' perception of the SDGs and their
perception of the importance of information on labels and packaging, receiv=
ing
information about sustainable actions through the media, and individual
responsibility for implementing actions. Among these three significant
variables, the role of the media in disseminating information about
sustainability had the most critical effect (ω²) on the predictor
variable, highlighting the media's influence on shaping sustainable behavio=
r.
The analysis of the variables regarding responses to SDG knowledge is prese=
nted
in Tables 3, 4, and 5.
Table 3
Variable in detai=
led
product labels and packaging
|
9= 5% Confidence interval<= o:p> |
|||||
|
How much do you
know about the SDGs? |
Mean |
Lowest |
Highest |
SD |
|
|
6) Labels and packa=
ging
should provide more detailed information about products, such as composit=
ion,
origin, usage and disposal instructions, and even characteristics of the
companies that manufacture them. |
1 |
4.13 |
3,98 |
4.29 |
0,623 |
|
2 |
4.40 |
4.30 |
4,50 |
0,510 |
|
|
3 |
4.33 |
4.17 |
4.49 |
0,715 |
|
|
4 |
4.42 |
4.18 |
4,66 |
0,896 |
|
|
5 |
4,56 |
3,89 |
5.22 |
1.014 |
For the first variable, the differences between the means indicate that
individuals who consider themselves more knowledgeable about the SDGs show
higher levels of agreement with needing more detailed information on labels=
and
packaging. The consumer citizen is a crucial factor in addressing this issu=
e.
However, two assumptions are necessary for this role to be exercised
consciously: education and environmental awareness (Aleixo et al., 2021) and
access to environmentally qualified information (Thora=
deniya
et al., 2021).
Conscious consumers expect ethical behavior from companies that offer t=
hem
products and services. Making an informed choice requires access to informa=
tion
about business practices related to socio-environmental responsibility (
Table 4
Variable about
qualified information on sustainable actions obtained from the media=
|
95% Confidence interval |
|||||
|
How much do you
know about the SDGs? |
Mean |
Lowest |
Highest |
SD |
|
|
10) The most reliable
information about the development of sustainable actions is obtained from=
the
media. |
1 |
3.15 |
2.90 |
3.40 |
0.971 |
|
2 |
3.27 |
3.09 |
3.45 |
0.966 |
|
|
3 |
3.28 |
3.05 |
3.51 |
1.043 |
|
|
4 |
3.04 |
2.78 |
3.30 |
0.981 |
|
|
5 |
3.22 |
2.37 |
4.07 |
1.302 |
Table 5
Variable about qualified information on
sustainable actions obtained from the media
|
95%= Confidence interval<= o:p> |
|||||
|
How much do you know about the SDGs? |
Mean |
Lowest |
Highest |
SD<= o:p> |
|
|
17) I have =
the most
significant responsibility for implementing sustainable actions. |
1 |
4.1=
2 |
3.9=
0 |
4.3=
4 |
0.8=
65 |
|
2 |
4.2=
4 |
4.1=
0 |
4.3=
7 |
0.7=
16 |
|
|
3 |
4,4=
5 |
4.3=
3 |
4.5=
7 |
0.5=
26 |
|
|
4 |
4,5=
3 |
4.3=
9 |
4.6=
6 |
0.5=
04 |
|
|
5 |
4,67 |
4.34 |
4.99 |
0.500 |
The results showed that the greater the know=
ledge
about the SDGs, the greater the agreement with this statement regarding
individual responsibility for implementing sustainable actions. Conscious
choice demands the intellectual preparation of a consumer citizen. This
preparation should begin with primary environmental education through a new
approach to traditional subjects beyond the inclusion of sustainable educat=
ion
in the school curriculum.
Education is key in shaping =
socially
and environmentally responsible consumers, potentially fostering broader
societal changes.
<=
span
style=3D'mso-bookmark:_Hlk4746433'>
5
CONCLUSION
This study aimed to analyze
differences in perceptions of responsible consumption, sources of informati=
on
on sustainable actions, the entities responsible for sustainability
initiatives, and citizens' knowledge of the SDGs. The findings suggest that
consumers with greater awareness of the SDGs tend to demand more detailed
information on product labels and packaging, including details on origin,
composition, usage, and disposal instructions.
This underscores the
importance of environmental education aligned with the SDGs, as greater
awareness may encourage consumers to make more informed purchasing decisions
based on label information. Future research could further explore how
sustainability-related communication on labels influences consumer trust and
decision-making and the accuracy of the information provided.
The study highlights an es=
sential
aspect of sustainable actions: the relationship between knowledge of the SD=
Gs
and individual responsibility for implementing actions. However, it observes
the lack of accountability among social institutions, such as the media,
universities, and public authorities. These findings suggest a significant
research gap in explaining the transfer of responsibility to individuals wh=
ile
other actors are not held accountable. Investigating the risk of atomizing
actions and losing the collective sense of the need for sustainability
initiatives is essential, which institutions must ensure.
Respondents perceive the m=
edia
as a key source of reliable information on sustainable actions. This result
reinforces the expectation that the media should provide access to informat=
ion
about sustainability, empowering consumers to make more informed decisions.
However, this research did not differentiate between media types or compare
advertisements with journalistic articles. Future studies may explore the
differences between media types and trust in advertisement information. Ano=
ther
research opportunity could be considering access to social media information
and online content.
While the research reinfor=
ces
the influence of consumption on environmental preservation, it also questio=
ns
the role of companies and social institutions (government and media) in
proactively defending the environment and guiding consumers in their purcha=
sing
habits. Education for sustainability aims to develop critical thinking that
increases the responsibility of individuals, institutions, and companies. O=
ne
limitation of this study is the assumption of normality in applying ANOVA, =
as
no homogeneity of variance test (e.g., Levene’s test) was conducted. While
ANOVA is generally robust to violations of normality in large samples, futu=
re
research could explore non-parametric alternatives to validate these findin=
gs.
The mission of the 2030 Ag=
enda
is to engage and coordinate different social actors in creating practical
actions to promote the planet's sustainability. The role of research is to
critically examine this mission, identifying greenwashing practices and the
lack of information for consumer decision-making. The role of science is fu=
ndamental
in exposing harmful practices that prevent discernment and the formation of=
a
well-informed consumer citizen. The importance of the SDG agenda is emphasi=
zed
as a means of focusing systemic efforts through detailing each of the 17 SD=
Gs.
It is necessary to understand how consumers from different sectors and econ=
omic
contexts receive, understand, and make decisions based on this information.=
Akatu. (2021). Recuperado de
https://tcc.akatu.org.br/
Aleixo, A. M., Leal, S., &
Azeiteiro, U. M. (2021). Percepções dos estudantes do ensino superior sobre=
o
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Understanding Sustainable Consumption: Consumer Awareness, Informati=
on
Sources, and Stakeholders=
Leila Dal Moro; Yasmin Gomes Casagranda;
Janaína Macke; Jandir Pauli; Daniela Medeiros;
Alcindo Neckel; Giana Mores
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