Generation of Ideas, Ideation and Idea Management

Patricia Dorow, Guillermo Dávila, Gregório Varvakis, Rolando Vallejos

Resumo


Ideas are vital for organizations because they are the source for innovation and this in turn is endlesssource of competitive advantage. The correct definition of concepts not only allows the targeting ofacademic studies, but its future application in everyday life of organizations. The overall objectiveof this article is to clarify the terms related to generation of ideas, ideation and idea management.The method used was a literature review, and later, an analysis of the concepts used by the studiessurveyed, seeking points of convergence and divergence. As a result we propose a clarification inorder to aid understanding of the terms, setting a benchmark for future research. We conclude thatideation and idea generation are the same, they are the process of creating new ideas and ideamanagement comprises the management of ideas throughout the innovation process.

Palavras-chave


Innovation, Generation of ideas, Ideation, Management ideas.

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DOI: https://doi.org/10.22279/navus.2015.v5n2.p51-59.248

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NAVUS - Revista de Gestão e Tecnologia, Florianópolis, Santa Catarina, Brasil. ISSN - 2237-4558 

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