Índice para avaliar a eficiência da gestão da propriedade intelectual em pequenas e médias empresas

Francisco Valdivino Rocha Lima, João Antonio Belmino dos Santos

Resumo


Nas pequenas e médias empresas (PMEs) proteger as inovações é fundamental para a competitividade. Entretanto, um pequeno percentual de PMEs faz uso efetivo de estratégias de gestão da propriedade intelectual, devido, entre outros fatores, à falta de ferramentas gerenciais específicas. Neste contexto, o objetivo deste artigo é desenvolver um índice para avaliar a eficiência e dar suporte às PMEs na gestão da propriedade intelectual, com base em um modelo de avaliação composto por indicadores. Para tanto, utilizou-se o método Analytic Hierarchy Process (AHP), para atribuir pesos aos elementos que compõem o referido modelo. Em seguida, com base nos pesos atribuídos, desenvolveu-se a modelagem matemática do índice, bem como parâmetros para a classificação do nível de eficiência das PMEs. Os resultados apontam que o índice proposto (intitulado Índice E) foi constituído por multiatributos, distribuídos em 3 níveis (3 dimensões, 9 fatores-chave de avaliação e 42 indicadores), contemplando diversos aspectos que envolvem a dinâmica das PMEs, no tocante à gestão da propriedade intelectual.


Palavras-chave


Gestão da propriedade intelectual. Indicadores de desempenho. Índice de eficiência. Pequenas e médias empresas.

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Referências


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DOI: https://doi.org/10.22279/navus.2020.v10.p01-20.1345

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